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OnTrac is hiring a Senior Outbound Channel Manager!

Are you eager to join a dynamic and expanding company where you can both learn and make a meaningful impact? If you possess a strong sense of empathy, enjoy assisting others, thrive in a fast-paced environment, and excel at problem-solving, we encourage you to apply today to connect with a recruiter!

Founded in 1986, OnTrac has evolved into the leading provider of same-day and next-day delivery services in the U.S. for premier e-commerce and product-supply businesses, including five of the largest retailers in the U.S.

Location: Remote

Employment Logistics:

The Senior Outbound Channel Manager leads all outbound demand-generation programs across paid media, ABM, email, SDR (Sales Development Representative) outreach, and events. This role turns OnTrac’s positioning and market intelligence into high-impact, personalized campaigns that convert—leveraging Demandbase, Salesforce Account Engagement, Optimizely Personalization, and generative AI to tailor content at scale. In addition to managing the SDR function, this leader drives day-to-day execution across digital advertising, email, and tradeshows, ensuring outbound programs deliver qualified pipeline. Success requires expertise in AI-powered marketing and ABM innovation, combined with data-based decision-making judgment to separate durable capabilities from hype. Familiarity with U.S. e-commerce parcels and last-mile delivery is preferred.

Unpacking the Benefits:

• Competitive individual and group benefits  

• Medical, Dental, and Vision insurance  

• Paid Time Off including Holiday pay  

• 401(k) with company match  

• Safe and clean work environment  

The Must-Haves:

• Bachelor’s degree or equivalent experience.

• 5–7 years in outbound demand generation, ABM, or multi-channel B2B marketing

• Proven hands-on experience designing and executing innovative marketing programs leveraging frontier technologies, including ABM platforms (Demandbase), marketing automation tools (Salesforce Account Engagement), and personalization engines (Optimizely).

• Demonstrated use of marketing AI tools for personalization and optimization

• Proven success managing budgets, agencies, and campaign operations

• Strong analytical skills and ability to interpret campaign performance data

• Ability to travel as needed for client meetings, trade shows, and industry events

Your Mission in Motion:

• Lead outbound strategy: Design and execute multi-channel demand-generation programs across paid media, ABM, email, SDR outreach, and events to drive qualified pipeline.

• Own paid media and ABM activation: Manage campaigns on Demandbase, LinkedIn, and Google SEM, leveraging AI-driven personalization and open-web merchant data for precise targeting.

• Drive email marketing excellence: Oversee outbound email strategy through Salesforce Account Engagement, using generative AI for dynamic personalization and segmentation.

• Manage SDR function: Coach SDRs on prospecting, outreach sequences, and AI-assisted personalization, ensuring alignment with Sales and campaign objectives.

• Execute event programs: Plan and activate tradeshows and events, integrating ABM-based targeting, pre-event outreach, and post-event follow-up workflows.

• Champion innovation: Pressure-test emerging AI and ABM technologies, balancing innovation with sustainable, scalable practices.

• Collaborate cross-functionally: Partner with GTM, Product Marketing, Sales, and Ops teams to align campaigns with service capabilities and market priorities.

• Maintain budget discipline: Oversee paid media and event budgets, vendor relationships, and expense reconciliation with accuracy and agility.

Paving your way to your success:

• You excel in audience segmentation, persona development, and account-level targeting, ensuring campaigns reach the right decision-makers with precision.

• You demonstrate exceptional organizational and project management skills, balancing multiple priorities and budgets while maintaining accuracy and accountability.

• You communicate with clarity and influence, collaborating effectively across teams and levels to align strategies and drive results.

• You thrive in fast-paced environments, embracing innovation and leveraging AI-driven personalization to deliver measurable outcomes.

• You are data-driven and results-oriented, committed to optimizing performance and driving pipeline growth.

If you are excited to be part of our team and grow with our OnTrac family, we invite you to apply! 

OnTrac is proud to be an Equal Opportunity Employer

OnTrac is an equal-opportunity employer. We value diversity and welcome applications from individuals of all backgrounds, abilities, and experiences. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or age. Join us in our commitment to creating a diverse and inclusive workplace. If you are excited to be part of our team and contribute to our talent acquisition efforts, we invite you to apply.

Lasership, Inc. dba OnTrac Final Mile with its affiliates, including OnTrac Logistics, Inc. (collectively, "OnTrac" or the "Company") is an equal opportunity employer.